Faro Labs / Markets / Salem, OR

Salem real estate investment market

What a typical rental in Salem, Oregon costs, rents for, and returns: underwritten by Faro's own engine, not a scraped summary.

16Investor scoreDifficult for both
Median home price$440,418181,779 residents
Median rent$1,688/mo0.38% rent-to-price
Price-to-rent ratio21.7years of gross rent
Cap rate2.0%$8,920 NOI
Cash-on-cash−18.3%on $101,296 invested
Monthly cash flow-$1,542/moDSCR 0.33
Home value, 1 yr0.4%median of 5 ZIPs
Rent growth, 1 yr1.2%median of 4 ZIPs

Returns assume 20% down at 6.75% over 30 years, 7% vacancy, and standard operating costs: Faro's default assumptions, the same ones every report starts from. Home value and rent trends as of 2026-05-31.

What this market is for

Difficult for both

At market rent, a typical Salem rental runs $1,542 short each month, and home values moved 0.4% over the last year. Neither leg is carrying deals right now, which means the ones that work here are bought well below market rather than at it.

The price a deal actually works at

Faro models five price points for Salem, from a weak buy to a strong one. The market-rate deal is $440,418; a good buy is $396,376 and a great one $352,334 roughly 20% below market value. Those are the bars a specific listing gets measured against when you run it.

In context

How Salem compares

Of the 210 markets Faro publishes, Salem is the 82nd most expensive to buy into: 11% above the median covered market, and the 153rd strongest on rent-to-price. Within Oregon it's the 3rd priciest of 3 markets we cover. On the last year of home-value change it ranks 85th.

To break even at the default financing, a typical Salem property would need about $3,592 a month in rent: $1,904 more than the $1,688 the market currently supports.

Price ladder

What each tier costs in Salem

Faro models five price points per market. A listing gets measured against these bars, not against a national average.

TierPurchase priceMarket rentvs. market rate
Weak buy$484,460$1,604/mo+10%
Fair buy$462,439$1,654/mo+5%
Market rate$440,418$1,688/mo
Good buy$396,376$1,772/mo-10%
Great buy$352,334$1,857/mo-20%
Example

A typical Salem deal, underwritten

The market-rate property above, run through the same engine every Faro report uses.

Purchase price$440,418
Monthly rent$1,688
Cash required (20% down + 3% closing)$101,296
Net operating income$8,920/yr
Monthly cash flow-$1,542
Cap rate2.0%
Cash-on-cash return−18.3%
DSCR0.33
What stands out

What it would take to break even

A typical Salem property would need about $3,592 a month to cover itself at the default financing: 113% above the $1,688 the market currently supports. That gap is the honest size of the problem: it isn't closed by trimming an expense line, it's closed by buying meaningfully below market, putting more down, or finding a property that rents well above its market's median.

Negotiation matters more than usual here

The gap between a market-rate Salem buy at $440,418 and a strong one at $352,334 is 20%: a wide band. In markets with a spread that size, what you pay relative to comps drives the return more than the market's own direction does. Two buyers in the same city, the same month, can end up with completely different deals.

Questions

Salem investor questions

Is Salem a good place to buy rental property?

A typical Salem rental at $440,418 renting for $1,688 a month returns 2.0% on a cap-rate basis and runs short by $1,542 a month at 20% down. Individual deals vary far more than markets do, which is the whole reason to underwrite a specific address.

Can you cash-flow a rental in Salem?

Not at the market's own price and rent. A typical property runs $1,542 short each month. It would need about $3,592 in rent to break even. Deals that work here are bought below market rather than at it, which is what the price ladder above is for.

Are rents going up in Salem?

Rents moved up 1.2% over the last year, measured across 4 ZIP codes. The typical market-rate rental sits at $1,688 a month.

Where do these numbers come from?

Price and rent come from a modeled city-level benchmark dataset; the year-over-year trends are Zillow's ZHVI and ZORI indices, taken as the median across every covered ZIP so one unusual ZIP can't swing the figure. Every return metric is computed by Faro's own underwriting engine. Days on market and sale-to-list aren't shown because we have no city-level source for them we'd stand behind.

Nearby

Other Oregon markets

Related

Run the numbers yourself

A market average is not a deal.

Paste a real Salem listing and Faro underwrites that specific property from its own comps, with a target price you can actually offer.